داستان آبیدیک

line extension innovation


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1 عمومی:: نوآوری در گسترش خط محصول

innovation complemented with line-extension innovation. LINE-EXTENSION INNOVATION. Line-extension innovation lends itself to the volume-operations model in particular because so much of the cost of entering a new segment has already been born by prior efforts. Unlike line-extension innovations that expand the market by bring­ ing in new customers, enhancement innovations are focused pri­ marily on earning more margin dollars from existing customers, either by keeping them as loyal customers or by upgrading them to premium offerings. The goal is to complement long-cycle product innovation and medium-cycle line-extension innovation with short-cycle enhancement innova­ tion, as the following examples illustrate:

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